JUNE 12, 2019

Deep Instinct Selected by Kings Food Markets to Bring Advanced Cybersecurity to its Retail Stores Nationwide

Deep Instinct created a new, embedded OS solution for Kings to detect and prevent malware using deep learning-based cybersecurity across its U.S. loca

Deep Instinct created a new, embedded OS solution for Kings to detect and prevent malware using deep learning-based cybersecurity across its U.S. locations.

NEW YORK, N.Y, June 11, 2019: As point-of-sale (POS) attacks continue to rack up millions of dollars in damages for the retail industry, Deep Instinct announced that it was chosen by Kings Food Markets to take the proactive steps necessary to protect the retailer’s complex digital infrastructure and POS systems across more than 24 grocery locations across the United States. As the first company to apply deep learning to cybersecurity, Deep Instinct will provide Kings Food Markets with multiple layers of unparalleled protection, from the servers down to the registers, to detect and prevent known and unknown malware in real time, something that their former security systems simply couldn’t do.

The retail industry continues to be a top target for cyberattacks, which is why Deep Instinct worked closely with Kings to develop a unique solution to keep shoppers’ credit card information and transactions safe. Once deployed in a test environment, the results showed that the servers running in a preventative state blocked malicious, java-based executable malware on all of Kings POS systems, which were previously missed by other security tools. Had the malware gone undetected, Kings would have seen a significant spike in CPU usage that could have shut down their POS systems nationwide and resulted in a loss of business and customer trust.

“We know that the security threat landscape is constantly evolving, and we wanted a reliable solution to ensure customer data was protected every step of the way in the purchase process,” said Bruno Mariano, director of technical support and services at Kings Food Markets. “Deep Instinct checked all the right boxes and proved itself as the only technology capable of adapting to our unique environment, without disrupting our everyday business operations. The technology has surpassed our expectations, ensuring our customers remain safe and helped mitigate risks for attacks we might not even be aware of. We would recommend every retailer work with a deep learning-based model for cybersecurity if they want to protect their customers and safeguard their assets against attack.”

Deep Instinct’s technology is location agnostic and protected Kings’ servers as well as the company’s POS systems embedded with Windows OS. Deep Instinct leverages the power of deep learning’s predictive capabilities to create the ultimate zero-time threat prevention platform and network involving multi-layer protection across all endpoints, servers, mobile devices and operating systems (Windows, macOS, Android, iOS and ChromeOS) with unmatched accuracy. The deep learning-based model can obtain a much higher detection rate and a much lower false positive rate for new, previously unseen files, when compared with the best traditional machine learning solutions available.

“Unknown malware can be often lie dormant on seemingly benign endpoints like registers, just waiting for its next victim. But unlike traditional security solutions, Deep Instinct’s technology can not only locate it and stop it, it can prevent the malware from ever inflicting any damage,” said Guy Caspi, CEO at Deep Instinct. “Our innovative approach to cybersecurity is highly relevant to Kings and the retail industry overall to best protect the customer. We prevent what others can’t find. And as the pace of attacks gets faster, ours is the only solution capable of keeping up.”

In a recent test from SE Labs’ independent threat prevention evaluation lab, Deep Instinct’s D-Client (v2.2.1.5), a deep learning-based malware detection and prevention engine, achieved a 100% prevention rate and zero false-positives when detecting and blocking known and unknown cyber threats, including file-based and file-less attacks. The results further highlight Deep Instinct’s ability to provide a wide range of detection and threat blocking capabilities without interfering with system performance.

For more information about Deep Instinct and its deep learning-based cybersecurity, visit: https://www.deepinstinct.com.


About Kings Food Markets

An upscale grocery store serving customers throughout New Jersey, New York and Connecticut, Kings provides a unique shopping experience paired with the highest quality foods. From locally sourced, organically grown produce, to fresh fruit, delicious meats to hand-selected cheeses from over 20 countries, Kings seeks to bring exceptional grocery items to shoppers in all of the company's locations. The in-store experience is enhanced by Kings' associates, all of whom are passionate about food and eager to help customers become inspired and create the perfect meal. Kings is based in Parsippany, NJ, with 25 stores serving the region. The company was founded in 1936, marking its 80th anniversary in 2016.


About Deep Instinct

Deep Instinct is the first company to apply deep learning to cybersecurity. Deep learning is inspired by the brain’s ability to learn. Once a brain learns to identify an object, its identification becomes second nature. Similarly, as Deep Instinct’s artificial deep neural network brain learns to prevent any type of cyber threat, its prediction capabilities become instinctive. As a result, any kind of malware, known and new, first-seen malware, zero-days, ransomware and APT attacks from any kind are predicted and prevented in zero-time with unmatched accuracy and speed anywhere in the enterprise – Network, EPP, Mobile - enabling a multi layered protection. To learn more, visit: https://www.deepinstinct.com.


Media Contact:

Jaime Tero